Patanjali Ayurved
The company behind Patanjali Ayurved, with 3 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Other · 24 Sep 2025
Patanjali's Special Chyawanprash advertising asked why settle for 'ordinary Chyawanprash made with 40 herbs'; Dabur sued, a July 2025 Delhi High Court injunction barred the line, and in September a division bench allowed 'ordinary' as puffery but not the '40 herbs' reference that pointed at Dabur.
Integrated campaign · 18 Nov 2024
Nutrela signed Shilpa Shetty as brand ambassador and built a 360-degree campaign around India's protein gap, positioning the soya chunks range as a vegetarian answer, with recipes and content running alongside the advertising.
Talent: Shilpa Shetty.
Ad film · 9 Mar 2024
Tamannaah Bhatia, as brand ambassador, narrates a film equating women's unbreakable inner strength with the anti-hair-fall promise of Kesh Kanti Advance Hair Oil and its thirty herbs.
Talent: Tamannaah Bhatia.
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