Always Forward
NPCI put a positioning line on the parent organisation for the first time, arguing that each digital transaction moves an individual and the country forward. It was aimed at making the corporation as recognisable as UPI and RuPay are.
| Brand | NPCI (RuPay, UPI, BHIM) |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | digital |
| Source | BestMediaInfo |
More from NPCI (RuPay, UPI, BHIM)
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