Eastern
Eastern has 1 campaign on record and no confirmed sponsorships yet.
1 of 1 rows on this page confirmed on their sourceHow we check
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More from Orkla India
Eastern is an Orkla India brand. The company and its other brands, each on its own page with its own deals.
| Brand | Properties | 2026 deals | Campaigns | Latest |
|---|---|---|---|---|
| Orkla India · company, all its brands | 1 | 0 | 2 | 2023 |
| MTR | 1 | 0 | 1 | 2023 |
Ads running in India
None found in India on 6 Nov 2026.
Campaigns
With the agency and talent where the trade press named them.
Integrated campaign · Aug 2025
A Kerala campaign built as a cook-off between a mother and daughter over two styles of sambar, one classic and one heavier on asafoetida, with the son-in-law refereeing and relatives from different districts tasting. Both win, which is the point: Eastern makes both Sambar Powder and Thani Nadan Sambar Powder. Ran 21 August to 15 September 2025 on TV, radio, cinema and digital with sampling on the ground.
Agency: FCB India.
Agencies
Credited on Eastern's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| FCB India | 1 campaign | Aug 2025 |
Questions people ask
Which agency works on Eastern's campaigns?
Credited on Eastern campaigns: FCB India (1 campaign, latest Aug 2025).
Know when Eastern signs something new
One email when Eastern or a food rival signs a sponsorship, an ambassador or a campaign.
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Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.
From monumentum.in/brand/eastern, by C4E. Every row is dated, links its public source and shows what our check found; how we check: monumentum.in/how-we-check.