PepsiCo India (incl. bottler Varun Beverages) × Punjab Kings, 2010

Rebrand · 29 Apr 2026

Mirinda replaced its global brand platform and visual identity, building the new look around semi-circular smile shapes, bold type and outsized fruit on pack, designed in-house by PepsiCo. An influencer activation called Smile Chain carried it on social.

Rebrand · 17 Feb 2026

Lay's brought its biggest global brand refresh to India, updating its packaging and identity to highlight quality ingredients as part of a worldwide repositioning of the chips brand.

Integrated campaign · 3 Feb 2026

A summer campaign that pushes 7UP's Super Duper Refresher line through snow-led imagery, launched with a 20 rupee value pack to widen the brand's price ladder.

Ad film · 21 Oct 2025

Actor Lakshya plays a table tennis match against a growing line of opponents drinking a generic energy drink and outlasts all of them, closing on the line 'Energy ka bas ek king, Sting'. Conceptualised by Leo India.

Agency: Leo Burnett India. Talent: Lakshya.

Launch · 10 Sep 2025

A TVC directed by Ali Abbas Zafar in which Hrithik Roshan faces down a natural obstacle, made to launch a 400ml PET pack at 20 rupees and restate the brand's long-running 'Darr Ke Aage Jeet Hai' line.

Talent: Hrithik Roshan.

Associate sponsor · Film · 13 Apr 2025

One of the 28 sponsors JioStar signed for the multi-language World Television Premiere of Pushpa 2: The Rule on 13 and 14 April 2025, carried across Star Maa, Colors Kannada, Asianet and Star Vijay.

Festive · 10 Mar 2025

A Holi film in which a tense exchange between a mother and her son turns to laughter over a Mirinda, made by Daftar Creative Room.

Agency: Daftar Creative Room.

Partner · Event · 2025

In the Our Partners block on Global Village's own About Us page.