Kajaria × Royal Challengers Bengaluru, 2023
- Brand
- Kajaria · Consumer electronics
- Property
- Royal Challengers Bengaluru · TATA IPL
- Tier
- Shirt sponsor
- Date
- 2023
- Source
- Wikipedia
Front-of-shirt sponsor of Royal Challengers Bengaluru, 2023–present.
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Kajaria's other deals
Product placement · Film · 2024
Kajaria hoardings appear on the billboards dressed into the film's market scenes, with a video campaign off-screen cutting film snippets against the 'India's No. 1 tile brand' claim.
Integrated campaign · 8 Aug 2023
A 360-degree pan-India campaign marking Kajaria's 35th anniversary, with brand ambassador Akshay Kumar joined by Ranveer Singh as army officers in the same regiment under the message 'Hum Alag Hain, Par Ek Hi Mitti Ke Hai'. Conceptualised by 82.5 Communications and shot in Mumbai and Jaisalmer.
Agency: 82.5 Communications. Talent: Akshay Kumar, Ranveer Singh.
Back-of-shirt sponsor · Team · 2023
Back-of-shirt sponsor of Bengal Warriorz, 2023–2024.
Back-of-shirt sponsor · Team · 2022
Back-of-shirt sponsor of Tamil Thalaivas, 2022.
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