ITC
The company behind ITC, with 13 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Purpose · 13 Jun 2026
A brand film for the Sixth Sense programme, which puts more than 180 visually impaired evaluators at the centre of Mangaldeep's fragrance development. The story follows a visually impaired boy who catches a friend out for eating samosas by the smell on his hands, treating heightened smell as a professional skill rather than a compensation.
Agency: Ogilvy.
Festive · 21 Oct 2025
A Diwali music video that credits mothers for holding the festival together, moving between kitchens making gujiyas and besan laddoos and courtyards lit with diyas, and passing recipes and rituals down a generation.
Digital/social · 11 Jun 2025
An AI WhatsApp bot for Andhra Pradesh and Telangana that drops a user's selfie into a Telugu movie poster alongside brand ambassador Nani, across romance, comedy, thriller and action genres. Entry was through a QR code on chilli powder packs, and selected posters ran on billboards with the actor.
Talent: Nani.
Launch · 16 Apr 2025
Classmate put QR codes on its notebooks that open logic, verbal and maths games, then backed the launch with a television and digital campaign built on the idea that children learn better when the work behaves like play.
Digital/social · 10 Feb 2025
An augmented-reality build that took Maha Kumbh rituals to people who could not travel to Prayagraj, with 360-degree interactive scenes and a hybrid ritual in which virtual offerings were physically carried to the Ganga.
Sports · 27 Jul 2024
A win celebration tie-in between Bingo! Tedhe Medhe and the Lucknow Lions, marking the snack brand's association with the team.
Regional · 16 Jul 2024
A Tamil-market campaign for Sunfeast SuperMilk fronted by Tamil film stars Sneha and Simran, built around the line 'Nalladhu Thedi Varum'.
Talent: Sneha, Simran.
Ad film · 10 Jul 2024
An agarbatti campaign that widened prayer beyond the pooja room to the quick prayer said in a hurry, arguing that how you pray matters less than praying with your whole heart. Gaurav Tayal, who runs ITC's matches and agarbatti business, set out the thinking to BrandWagon.
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Sponsorship activation · 22 Apr 2024
An extension of ITC Master Chef Creations' Royal Challengers Bangalore association built as an innovative hoarding activation in Bengaluru around the IPL season.
Influencer · 7 Apr 2024
Part of the Savlon Swasth India Mission, this one used hip-hop to sell handwashing to children. Rapper Emiway Bantai performed with kids from The Dharavi Dream Project so the habit arrived as music rather than instruction.
Agency: Ogilvy India. Talent: Emiway Bantai.
Ad film · 8 Mar 2024
A TVC for the Engage Eau De Parfum range for men and women, built on spontaneous moments of romance set off by a fragrance. Brand ambassadors Kartik Aaryan and Tara Sutaria front it.
Agency: Ogilvy. Talent: Kartik Aaryan, Tara Sutaria.
Launch · 31 May 2023
A launch campaign for the Fiama Happy Naturals shower gels and perfume mists, fronted by brand ambassador Sara Ali Khan.
Talent: Sara Ali Khan.
Integrated campaign · 28 Apr 2023
A brand platform for the instant-noodle line that runs through the ways the product is meant to leave people full of life, from eating a bowl with friends and family to fuelling creativity and work.
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