HDFC Bank
The company behind HDFC Bank, with 3 confirmed deals on Monumentum.
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Purpose · 14 Aug 2026
A fraud-awareness push starring HDFC Bank's social-media character Vigil Aunty alongside seven stand-up comedians in a seven-episode comedy special streaming on JioHotstar from August 15, 2026, urging customers to pause before reacting to suspicious digital requests, timed to India's 80th Independence Day.
Agency: Kinnect.
Purpose · 30 Jan 2024
A refresh of HDFC Bank's Vigil Aunty fraud-awareness character featuring actress Nora Fatehi, addressing deepfakes and digital fraud.
Talent: Nora Fatehi.
Purpose · 16 Aug 2022
The original Vigil Aunty campaign, HDFC Bank's safe-banking mascot introduced with actress Lola Kutty to promote fraud awareness among customers.
Talent: Lola Kutty.
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