Hamilton Housewares (Milton) × Jashn-e-Rekhta, 2025

Co-powered · Event · 2026

Co-Presenting Partner on the festival's Patrons & Partners wall.

Partner · Event · 2025

Sustainability Partner

Launch · 11 Dec 2024

An outdoor launch for the ProCook Tri-Ply and Hexa Tech cookware range, planned with OOH specialist Walk The Talk across large formats, digital OOH, and metro and train wraps in several markets, placed along the target buyer's commute.

Ad film · 28 Oct 2024

An Ogilvy India film, directed by Vinil Mathew, in which a wife breaks the news that she is expecting by sliding the new One Touch Casserole across the dinner table; the one-finger lid stands in for clean hands and 'good news'. Ran on TV in the festive season with billboards in Delhi and Mumbai, in-store promotion, social, influencers and streaming.

Agency: Ogilvy India.

Influencer · 7 Jun 2024

A back-to-school campaign for a 75-colour range of kids' bottles and tiffins, led by a jingle that Instagram composer Yashraj Mukhate built by playing the tiffins and bottles as instruments alongside child actor Shravani Sharma. Amplified on OOH, social, on-ground and OTT; a million views in 36 hours.

Talent: Yashraj Mukhate, Shravani Sharma.

Partner · Event · 2024

Sustainability Partner

Ad film · 11 Oct 2022

A set of TVCs marking Milton's 50th year, tracing how its products changed with consumers' needs: one on the Thermosteel flask that holds temperature for 24 hours, another on the app-enabled smart tiffin. Ran on national TV and the brand's social pages under the 'Kuch Naya Sochte Hai' line.