Dabur
The company behind Dabur, with 13 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Regional · 31 Aug 2026
Instead of one film dubbed into other languages, Odonil made seven films, one for each of seven states, each written inside that state's own conversational habits. The shared idea is that a bathroom without a freshener quietly tells guests something about the host.
Digital/social · 19 Aug 2026
Dabur took Anu Malik's reality-television catchphrase 'aag laga di' and turned it around into 'aag bujha di' for a digital-first acidity campaign, with Malik himself in it.
Talent: Anu Malik.
Digital/social · 17 Aug 2026
An Independence Day anthem film built around the refrain 'Yeh hi toh Desh Ke Lal hain', celebrating a generation that questions convention and defines success on its own terms, extended into a 'Pass the Desh Ke Lal Hook Step Challenge' on Instagram Reels designed to generate a chain of creator- and audience-led content.
Agency: Kandid Kanvass.
Integrated campaign · 2026
A multi-year Dabur Red platform that began as the #SabkoChabaaJaayenge campaign and evolved into 'Chaabaatey Raho', running character-led 'Chaubey Ji' creative that touched cricket, food and Bollywood-linked content over several years under the brand's oral-care marketing team.
Digital/social · 2026
A campaign for Dabur Herb'l Charcoal toothpaste that cast the Star Wars villain Darth Vader as the brand's fictional 'Chief Innovation Officer', pairing his pop-culture recognition with the toothpaste's black-to-white charcoal-whitening proposition.
Digital/social · 24 Sep 2025
Odomos used AI-generated storytelling and cohort targeting to move buyers from reacting to mosquitoes to expecting them, aiming the message at moments and places where people get bitten.
Ad film · 23 Sep 2025
Brand ambassador Deepika Padukone makes the case for oiling hair before a wash rather than after, trying to put an old habit back into a modern routine. Made with Ogilvy North.
Agency: Ogilvy North. Talent: Deepika Padukone.
Ad film · 30 Dec 2024
Odonil brought back its decade-old television commercial featuring Jasmin Bhasin, refreshed and timed to the new year, betting that recall of the original ad would do the selling.
Talent: Jasmin Bhasin.
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Festive · 28 Aug 2024
A Raksha Bandhan extension of Odomos's Dengue-Free India work, in which the repellent was infused into rakhis and handed out with free samples so the thread itself carried the protection.
Launch · 13 Jun 2024
A 360-degree launch for the Hajmola Mr. Aam raw-mango variant, with brand ambassador Kartik Aaryan playing a journalist who gets politicians to spill secrets over the tablets. The film runs on political satire.
Talent: Kartik Aaryan.
Festive · 1 Nov 2023
A Karwa Chauth campaign built on poetry by Priya Malik, reframing the fast as something a woman chooses out of love rather than something she owes. Conceptualised by Schbang.
Agency: Schbang. Talent: Priya Malik.
Integrated campaign · 2023
Dabur Honey handed its creative mandate, covering the brand and all its extensions, to Havas Creative's Delhi office and opened the relationship with a purity campaign.
Agency: Havas Creative.
Festive · 1 Sep 2022
Over the ten days of Ganpati, the herbal toothpaste brand asked people to post pictures of their celebrations on Facebook and Instagram, pulling the entries live into a microsite collage meant to be the largest co-curated digital image of Ganesha.
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