CRED × Indian Premier League, 2023
- Brand
- CRED · Payments & fintech
- Property
- Indian Premier League · Board of Control for Cricket in India
- Tier
- Official partner
- Date
- 2023
- Source
- Indian Premier League (via Internet Archive)
Listed under "OFFICIAL PARTNERS" on the IPL sponsor wall.
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CRED's other deals
Partner · Event · 2024
Brand partner, new to the festival in 2024.
Ad film · 16 Apr 2021
CRED's breakout ad recast former India cricket captain Rahul Dravid, known for his calm temperament, as a road-rage vigilante shouting 'Indiranagar ka gunda hoon main', with Jim Sarbh's voiceover linking the joke to earning CRED coins for paying credit-card bills on time. Landmark exception: the only CRED campaign found this sweep, and among the most talked-about Indian ads of its year.
Talent: Rahul Dravid, Jim Sarbh.
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