Campa × Serendipity Arts Festival, 2024

Ad film · 27 Mar 2026

A racing-track film for Campa Purple Energy Drink shot by cinematographer Vetri Palaniswami, ending on the Tamil line 'Latchiyathai Nooki Munneru' and, unusually for the category, a spoken disclaimer from Ajith Kumar on who should not drink it and a 500 ml limit; it surfaced on social media ahead of the formal launch.

Talent: Ajith Kumar.

Integrated campaign · 11 Apr 2025

Ram Charan signed as Campa's brand ambassador for a perseverance-themed campaign that debuted during IPL 2025 across television, connected TV and mobile.

Talent: Ram Charan.

Ad film · 7 Mar 2025

A live-action-and-animation film with its own anthem, debuting before the Champions Trophy final, follows young Indians racing through college, side hustles and traffic; Prasoon Joshi's McCann wrote it and Native Films produced it, with TV, digital, outdoor and print behind it.

Agency: McCann Worldgroup.

Launch · 11 Feb 2025

Reliance Consumer Products entered sports hydration with a ten-rupee drink developed with Muttiah Muralitharan and bottled at his Mysore plant. The brand push ran through tie-ups with the Lucknow Super Giants, Sunrisers Hyderabad, Punjab Kings, Gujarat Titans and Mumbai Indians.

Talent: Muttiah Muralitharan.

Sleeve sponsor · Team · 2025

Sleeve sponsor of Tamil Thalaivas, 2025.

Beverage · Event · 2025

Official Beverage Partner

Launch · 20 Jun 2024

Launch campaign for Campa Cricket, a lemon fizzy drink with electrolytes positioned as the 'drink of Indian fans', built by McCann on the idea that the fans' energy feeds the players' energy.

Agency: McCann Worldgroup.