Sound of BKT

BKT turned its multi-season IPL sponsorship into a participative campaign built on sonic branding and a simple, replicable 'BKT Hook Step' performed by players from all eight franchises, rolled out across digital platforms with influencer collaborations under the line 'Elevate Your Drive' as BKT pushes into the consumer on-highway tyre market.

Brand	BKT
Agency	Not named
Talent	Not named
Channels	digital, social
Source	MediaNews4U