Who sponsors F1: The Movie
6 brands have sponsored F1: The Movie.
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The sponsors
Most seasons first. Tiers as printed by the organiser or reported in the trade press.
| Brand | Category | Tier | Seasons | Check |
|---|---|---|---|---|
| Electronic Arts | Gaming & fantasy sports | Product placement | 2025 | |
| Expensify | Technology & software | Title sponsor | 2025 | |
| GEICO | Banking & finance | Product placement | 2025 | |
| Heineken | Beverages | Co-branded campaign | 2025 | |
| SharkNinja | Consumer electronics | Product placement | 2025 | |
| Tommy Hilfiger | Fashion & lifestyle | Co-branded campaign | 2025 |
2 more brands listed but not confirmed on the source
| Brand | What the check found | Seasons |
|---|---|---|
| Mercedes-Benz | 2025 | |
| Van Cleef & Arpels | 2025 |
Categories here
Not here yet
Categories common on other film properties with no sponsor here.
Every common category is already here.
Brands on similar properties, not on this one
They sponsor two or more other film properties. For organisers, the shortlist.
Similar film properties
Every deal, with its source8 rows · what our check found on each source page
Product placement · Film · 27 Jun 2025
Named among the brands carried on the APXGP car and kit.
Title sponsor · Film · 27 Jun 2025
Title sponsor of the fictional APXGP team. The mark ran on the overalls, the helmets, the car and the press-conference backdrops — the same inventory a real title sponsor buys.
Product placement · Film · 27 Jun 2025
On-car and on-kit branding for APXGP. GEICO had no prior Formula One presence, which was part of the pitch.
Co-branded campaign · Film · 27 Jun 2025
Already an F1 partner. Made a 30-second spot with Brad Pitt in character rather than buying space on the fictional car.
Product placement · Film · 27 Jun 2025
On-car and on-kit branding for APXGP, sold to a brand with no existing motorsport footprint.
Co-branded campaign · Film · 27 Jun 2025
Launched a limited-edition APXGP apparel collection off the back of the film.
2 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Product placement · Film · 27 Jun 2025
Beyond the trackside branding, IWC got the most on-screen product time of any partner: the lead characters wear IWC watches, and Brad Pitt's Ingenieur Automatic 40 gets repeated close-ups. IWC also released commemorative pieces around the film.
Product placement · Film · 27 Jun 2025
Named among the brands carried on the APXGP car and kit.
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