Heineken
Heineken sponsors 4 properties, mostly football, then kabaddi, hockey, tennis and more. 2 confirmed in 2026.
4 of 4 rows confirmed on their sourceHow we check
See how Heineken compares with PepsiCo India (incl. bottler Varun Beverages) and Magic MindA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Sponsorships
Season by season, then every row newest first with what our check found on its source.
In-video ad read · Podcast · 4 Jun 2026
Heineken is named as a sponsor in the show notes of 1 episode on 2026-06-04, most recently 'Klinsmann: England Can Win World Cup, Matthaus Feud & Maradona Memories | Stick '.
Partner · Event · 2026
Listed under "Platinum Partners".
Co-branded campaign · Film · 27 Jun 2025
Already an F1 partner. Made a 30-second spot with Brad Pitt in character rather than buying space on the fictional car.
Shirt sponsor · Team · 2022
Secondary shirt sponsor of Red Bull Racing, 2022–present.
Against beverages peers
Confirmed deals only. The full beverages leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Heineken | 4 | 2 | 0 | Football | 4 Jun 2026 |
| PepsiCo India (incl. bottler Varun Beverages) | 31 | 9 | 14 | Kabaddi, hockey, tennis and more | 29 Jun 2026 |
| Magic Mind | 13 | 4 | 0 | Creators and podcasts | 6 Aug 2026 |
| Pique | 10 | 7 | 0 | Creators and podcasts | 13 Aug 2026 |
| MUD\WTR | 9 | 8 | 0 | Creators and podcasts | 7 Aug 2026 |
Where peers sponsor and Heineken doesn't
| Property | Peers on it |
|---|---|
| Goafest | PepsiCo India (incl. bottler Varun Beverages) |
| Comic Con India | PepsiCo India (incl. bottler Varun Beverages) |
| Pushpa 2: The Rule | PepsiCo India (incl. bottler Varun Beverages) |
| Punjab Kings | PepsiCo India (incl. bottler Varun Beverages) |
| Mohun Bagan Super Giant | PepsiCo India (incl. bottler Varun Beverages) |
| Mumbai Indians | PepsiCo India (incl. bottler Varun Beverages) |
| Indian Premier League | PepsiCo India (incl. bottler Varun Beverages) |
| Global Village | PepsiCo India (incl. bottler Varun Beverages) |
Questions people ask
What does Heineken sponsor?
Heineken has 4 confirmed sponsorship properties on record, mostly in football, then kabaddi, hockey, tennis and more, including Stick to Football, Dubai Rugby Sevens, F1: The Movie. The latest is dated 4 Jun 2026.
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