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PurposeIndia13 Jul 2026

Cyber Cop

A cyber-fraud awareness campaign fronted by filmmaker Rohit Shetty, run with Hindustan Times as a media partner and framed by the bank as a CSR initiative that carries its own creative campaign rather than a plain donation.

BrandBandhan Bank
AgencyNot named
TalentRohit Shetty
Channelsprint, digital
SourceIndian Television Dot Com