Shriram ke Saath Aagey Badhna
The brand-launch campaign marking the merger of Shriram Transport Finance Company and Shriram City Union Finance into Shriram Finance, built around a rap-based TV anthem directed by Santosh Sivan and framed as serving a billion dreams of customers in semi-urban and rural India.
| Brand | Shriram Finance |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | TV, print, digital, social |
| Source | MediaNews4U |
More from Shriram Finance
| Campaign | Type | Agency | Date |
|---|---|---|---|
| #WomenofShriramPurpose · 24 Mar 2023 | Purpose | – | 24 Mar 2023 |