Mondelez India
The company behind Mondelez India, with 10 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Festive · 6 Feb 2026
A Valentine's Day campaign continuing 5 Star's long-running anti-Valentine's positioning, offering 1 million sponsored 'do nothing' dates as a twist on its usual counterculture creative route, made with Ogilvy.
Agency: Ogilvy.
Festive · 9 Aug 2025
Cadbury Celebrations' annual Raksha Bandhan campaign built around sibling bonds, part of a 25-year-plus tradition of festive Rakhi advertising for the gifting chocolate brand.
Ad film · 18 Mar 2025
A kids' film that sets the coloured Gems buttons loose in outer space, playing the brand's Jitney Colours Utni Masti line against child-like curiosity about the cosmos.
Agency: Ogilvy India.
Ad film · 20 Dec 2024
A thriller-styled film with a comic twist that argues intense dark chocolate has to be eaten slowly, positioning Bournville as a slow-down ritual in a milk-chocolate market.
Agency: Ogilvy India.
Ad film · 18 Nov 2024
A film built on the idea that strength is built rather than inherited, with boxer Mary Kom and her son Khupneivar Kom cast as a mother teaching preparation rather than as a straight celebrity endorsement.
Agency: Ogilvy India. Talent: Mary Kom, Khupneivar Kom.
Digital/social · 27 Mar 2024
Kids scanned a QR code on the Tang pack to build an animated summer friend from over a lakh combinations, then filmed activities with it and shared clips under #TangSummerBreakBestie. Actress Shruti Sheth fronted the campaign.
Agency: Bates India. Talent: Shruti Sheth.
Digital/social · 25 Mar 2024
A campaign that used AI to let small local businesses insert their own shopfront and name into a Shah Rukh Khan ad film, generating thousands of personalised local ads; it topped the WARC Effective 100 Rankings for 2024. Created by Ogilvy Mumbai with Wavemaker Mumbai as media agency.
Agency: Ogilvy Mumbai. Talent: Shah Rukh Khan.
Digital/social · 24 Jul 2023
Oreo paired Farhan Akhtar with AI text and voice-cloning engines so people could generate a playful reply for moments they had no comeback for, an execution of the brand's Stay Playful platform.
Agency: Leo Burnett India. Talent: Farhan Akhtar.
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Integrated campaign · 10 Nov 2022
Bournvita distorted its own jar into shapes it was never meant to take, so-called Forced Packs, to argue that parents should back a child's real talent instead of a preset career. Distorted jars were placed in Star Bazaar stores to capture shopper reactions, with print, social and influencer support.
Agency: Ogilvy Mumbai.
Rebrand · 20 Sep 2022
Silk changed its visual identity and packaging around a bold letter S, engraved into every cube of the bar, and launched it with a reveal video plus outdoor activations, platform partnerships, influencers and a TVC in a later phase.
Agency: Ogilvy India.
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