Cipla
The company behind Cipla, with 9 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Purpose · 30 Jul 2026
Cipla Health's annual World ORS Day campaign for its Prolyte ORS brand, urging shoppers to check for the WHO-recommended mark before buying an oral rehydration solution. It combined a hospital-led awareness drive with MGM Group of Hospitals, nutritionist and fitness-creator content, healthcare-professional outreach, consumer sampling, and transit/outdoor visibility.
Purpose · 5 Feb 2026
A nationwide awareness campaign aimed at shifting obesity in India from a stigma to a science-led conversation, framing medical consultation as an empowering step rather than a last resort, built around everyday struggles and real-life outcomes rather than fear messaging.
Agency: Saatchi & Saatchi India.
Purpose · 23 Dec 2025
A campaign addressing the emotional and behavioural barriers, such as fear of injections and social discomfort, that keep diabetes patients from starting or continuing insulin therapy. It opened with a 'leaked' paparazzi-style film of actress Raveena Tandon helping a friend with diabetes, followed by a response film from a young girl describing her father's struggle, plus on-ground outreach and a patient support programme.
Agency: Godzilla. Talent: Raveena Tandon.
Experiential · 2025
Omnigel walked the Kanwar Yatra pilgrimage route with Pravis Consulting, handing devotees a purpose-built shoulder support called the Kandha Kawach and running hubs along the route with free massages and rest areas. Long-form video and regional media carried it in Uttar Pradesh and Bihar. It won at the ET Shark Awards 2026.
Ad film · 9 Jul 2024
A slice-of-life film for the Omnigel gel and spray about the way ordinary aches interrupt small pleasures. Cipla Health used it to consolidate the line it has run on the brand since 2019, when Omnigel was third in the pain-recovery market.
Purpose · 29 Aug 2022
The latest phase of Cipla's long-running #BerokZindagi asthma and inhaler-awareness platform, built around an #InhalersHainSahi song about a girl overcoming asthma to become a dancer, aimed at busting myths about inhaler therapy. The song was written by Amitabh Bhattacharya and composed and sung by Amit Trivedi with Nikhita Gandhi.
Agency: Schbang. Talent: Amit Trivedi, Nikhita Gandhi.
Digital/social · 20 May 2022
A filmed social experiment for Cipla Health's mother-care brand, in which one group of ordinary people and one group of pregnant women each picked household objects to make a pregnancy easier. The first group chose things for the baby, the second for themselves. The brand also built a community hub called The Mother Board.
Other · 17 May 2022
Cipla Health named Bollywood actor Ayushmann Khurrana as brand ambassador for its flagship supplements brand Maxirich, with all future brand communications to feature him, aimed at broadening the brand's reach with his youth following.
Talent: Ayushmann Khurrana.
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Purpose · 22 Dec 2015
Nicotex asked the friends and family of a smoker to give up a habit of their own in solidarity, then made the pledge the quit-smoking partner of the second Indian Super League season with one celebrity per franchise city. The brand reported 54,000 social conversations and more than 15 million viewers.
Agency: McCann. Talent: Bhaichung Bhutia, Neil Nitin Mukesh, Devi Sri Prasad.
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