Kandha Kawach at Kanwar Yatra
Omnigel walked the Kanwar Yatra pilgrimage route with Pravis Consulting, handing devotees a purpose-built shoulder support called the Kandha Kawach and running hubs along the route with free massages and rest areas. Long-form video and regional media carried it in Uttar Pradesh and Bihar. It won at the ET Shark Awards 2026.
| Brand | Cipla |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | on-ground, digital, TV |
| Source | ET BrandEquity |
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