Extra Winnings (Laga Chakka, Toh Inaam Pakka)
As IPL 2025's Associate Sponsor on Star Sports, Zupee ran an 'Extra Winnings' campaign that turned every six hit in a match into an in-app reward moment on Zupee Ludo, backed by humorous ad films with Harbhajan Singh, K. Srikanth and presenter Jatin Sapru drawing parallels between cricket and Ludo.
| Brand | Zupee |
|---|---|
| Agency | Not named |
| Talent | Harbhajan Singh, K. Srikanth, Jatin Sapru |
| Channels | digital |
| Source | MediaNews4U |
More from Zupee
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Extra Winnings (IPL 2025)Sponsorship activation · 24 Mar 2025 | Sponsorship activation | – | 24 Mar 2025 |
| India Ka Apna Game - Salman Khan & Constable DhyanchandAd film · 22 Jan 2025 | Ad film | – | 22 Jan 2025 |
| Sadiyon Se India Ka Apna GameAd film · 26 Jun 2024 | Ad film | – | 26 Jun 2024 |
| India Ka Apna Game - Kapil SharmaAd film · 30 Jun 2023 | Ad film | – | 30 Jun 2023 |