Zupee
Zupee has 5 campaigns on record and no confirmed sponsorships yet.
5 of 10 rows confirmed on their sourceHow we check
See how Zupee compares with Dream11 and DafaNewsA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Sponsorships
Season by season, then every row newest first with what our check found on its source.
None of these rows could be confirmed on their source yet.
5 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · 2025
Zupee is listed among Harsh Beniwal's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Zupee is on MR. INDIAN HACKER's YouTube sponsor wall, carried in 2 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · Undated
Zupee is on Fukra Insaan's YouTube sponsor wall, carried in 2 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · Undated
Zupee is listed among Make Joke Of's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Zupee is listed among Thugesh's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Ambassadors
Talent named in Zupee's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Jatin Sapru | Current | 1 Apr 2025 | 1 Apr 2025 |
| Harbhajan Singh | Current | 1 Apr 2025 | 1 Apr 2025 |
| Salman Khan | Past | 22 Jan 2025 | 22 Jan 2025 |
| Sunil Grover | Past | 26 Jun 2024 | 26 Jun 2024 |
| Abhay Deol | Past | 26 Jun 2024 | 26 Jun 2024 |
| Saif Ali Khan | Past | 26 Jun 2024 | 26 Jun 2024 |
| Mouni Roy | Past | 26 Jun 2024 | 26 Jun 2024 |
| Vijay Raaz | Past | 26 Jun 2024 | 26 Jun 2024 |
| Kapil Sharma | Past | 30 Jun 2023 | 30 Jun 2023 |
Campaigns
With the agency and talent where the trade press named them.
Sports · 1 Apr 2025
As IPL 2025's Associate Sponsor on Star Sports, Zupee ran an 'Extra Winnings' campaign that turned every six hit in a match into an in-app reward moment on Zupee Ludo, backed by humorous ad films with Harbhajan Singh, K. Srikanth and presenter Jatin Sapru drawing parallels between cricket and Ludo.
Talent: Harbhajan Singh, K. Srikanth, Jatin Sapru.
Sponsorship activation · 24 Mar 2025
As an associate sponsor of IPL on Star Sports, Zupee ran its 'Extra Winnings' campaign built on the 'Laga Chakka Toh Inaam Pakka' offer, turning sixes hit in live matches into in-app Ludo rewards.
Ad film · 22 Jan 2025
Salman Khan headlines the latest edition of Zupee's 'India Ka Apna Game' campaign alongside a new recurring character, Constable Dhyanchand, built around the platform's accessible, easy-to-play pitch.
Talent: Salman Khan.
Ad film · 26 Jun 2024
A campaign tracing Ludo's evolution from the stone age through royal courts, the black-and-white era and the retro era to its modern skill-based form on Zupee, with a star-studded cast each embodying a different era of the game's history.
Talent: Saif Ali Khan, Sunil Grover, Mouni Roy, Vijay Raaz, Abhay Deol.
Ad film · 30 Jun 2023
Zupee named comedian Kapil Sharma its brand ambassador and launched the 'India Ka Apna Game' campaign celebrating the mass popularity of Ludo across social backgrounds and audiences.
Talent: Kapil Sharma.
Against gaming & fantasy sports peers
Confirmed deals only. The full gaming & fantasy sports leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Zupee | 0 | 0 | 5 | – | 1 Apr 2025 |
| Dream11 | 15 | 1 | 4 | Cricket | 2026 |
| DafaNews | 14 | 0 | 0 | Football | 2025 |
| Krafton India (BGMI) | 6 | 4 | 10 | Business, tech and industry | 26 Aug 2026 |
| A23 | 2 | 0 | 9 | Football | 2 Jul 2025 |
Where peers sponsor and Zupee doesn't
| Property | Peers on it |
|---|---|
| WAVES - World Audio Visual & Entertainment Summit | Dream11, Krafton India (BGMI) |
| Comic Con India | Krafton India (BGMI) |
| Punjab Kings | Dream11 |
| Jaipur Pink Panthers | DafaNews |
| Patna Pirates | DafaNews |
| Antaragni | Krafton India (BGMI) |
| Bengal Warriorz | DafaNews |
| Tamil Thalaivas | DafaNews |
Questions people ask
Who are Zupee's brand ambassadors in 2026?
Campaigns since April 2025 feature Jatin Sapru, Harbhajan Singh. This comes from campaign credits in the trade press, not from endorsement contracts.
Know when Zupee signs something new
One email when Zupee or a gaming & fantasy sports rival signs a sponsorship, an ambassador or a campaign.
Work at Zupee? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.