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Integrated campaignIndia9 Mar 2022

Crypto Mein Pro

ZebPay's first campaign, by Lowe Lintas Bangalore, positions the exchange as the crypto professional: office-set films shot by Nirvana Films show staff who know nothing but crypto, a deliberate contrast with rivals' celebrity-led 'simple hai' pitches. Ran on TV, radio, print and digital in several languages.

BrandZebpay
AgencyLowe Lintas
TalentNot named
ChannelsTV, radio, print, digital
SourceFinancial Express

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