#AbDhoopKyaRokegi
A sunscreen film built around 100m sprinter Sakshi Chavan training in harsh sun, with her coach recommending VLCC SPF 60; the idea was to sell protection and efficacy through a real athlete rather than the category's usual beauty angle. Ran on TV, digital, activations and retail.
| Brand | VLCC |
|---|---|
| Agency | Dentsu |
| Talent | Sakshi Chavan |
| Channels | TV, digital, on-ground, in-store |
| Source | Financial Express |
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