VLCC
VLCC has 2 campaigns on record and no confirmed sponsorships yet.
2 of 2 rows confirmed on their sourceHow we check
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Campaigns
With the agency and talent where the trade press named them.
Festive · 17 Oct 2024
A festive-season push for VLCC's at-home facial and mani-pedi kits, pitched as salon results at home and sold through Amazon, Flipkart, Blinkit and other e-commerce and quick-commerce apps, with discounts on select products.
Ad film · 15 May 2023
A sunscreen film built around 100m sprinter Sakshi Chavan training in harsh sun, with her coach recommending VLCC SPF 60; the idea was to sell protection and efficacy through a real athlete rather than the category's usual beauty angle. Ran on TV, digital, activations and retail.
Agency: Dentsu Creative India. Talent: Sakshi Chavan.
Agencies
Credited on VLCC's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Dentsu | 1 campaign | 15 May 2023 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against personal & home care peers
Confirmed deals only. The full personal & home care leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| VLCC | 0 | 0 | 2 | – | 17 Oct 2024 |
| Hindustan Unilever | 7 | 4 | 13 | TV and streaming | 7 Aug 2026 |
| Procter & Gamble India | 1 | 3 | 11 | Film | 15 Jun 2026 |
| Mankind Pharma (Manforce, Prega News) | 7 | 2 | 9 | Kabaddi, hockey, tennis and more | 20 Jul 2026 |
| Haleon India (Sensodyne, ENO, Crocin) | 3 | 3 | 10 | Kabaddi, hockey, tennis and more | 14 Aug 2026 |
Where peers sponsor and VLCC doesn't
| Property | Peers on it |
|---|---|
| Zomaland by Zomato | Hindustan Unilever, Haleon India (Sensodyne, ENO, Crocin) |
| Bigg Boss 19 | Hindustan Unilever, Mankind Pharma (Manforce, Prega News) |
| Bigg Boss Hindi season 19 | Hindustan Unilever, Mankind Pharma (Manforce, Prega News) |
| Pushpa 2: The Rule | Hindustan Unilever |
| U Mumba | Mankind Pharma (Manforce, Prega News) |
| Punjab Kings | Mankind Pharma (Manforce, Prega News) |
| Jaipur Pink Panthers | Mankind Pharma (Manforce, Prega News) |
| Patna Pirates | Mankind Pharma (Manforce, Prega News) |
Questions people ask
Which agency works on VLCC's campaigns?
Credited on VLCC campaigns: Dentsu (1 campaign, latest 15 May 2023).
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