Make Way
The creative platform for Vida's national rollout of the V1 electric scooter. The brand film reads road signs as tributes to changemakers, and product films behind it push the two removable batteries and 110 km real-world range, with print and on-ground activations following.
| Brand | Hero MotoCorp |
|---|---|
| Agency | Wieden+Kennedy |
| Talent | Not named |
| Channels | TV, print, on-ground |
| Source | BestMediaInfo |
More from Wieden+Kennedy
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Casio | Rise Above the Shocks with Shubman GillAd film · 28 Sep 2023 | Ad film | Wieden+Kennedy | 28 Sep 2023 |
| PokerBaazi (Moonshine Technology) | You Hold the Cards (second leg)Ad film · 3 Sep 2022 | Ad film | Wieden+Kennedy | 3 Sep 2022 |
| Nike | Da Da DingAd film · 13 Jul 2016 | Ad film | Wieden+Kennedy | 13 Jul 2016 |
More from Hero MotoCorp
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Hero Ka Scooter, Scooter Ka HeroAd film · 14 Jul 2026 | Ad film | – | 14 Jul 2026 |
| Hero Xoom launch with Ishaan KhatterLaunch · 27 Apr 2026 | Launch | – | 27 Apr 2026 |
| First LoveAd film · 16 Feb 2026 | Ad film | FCB Interface | 16 Feb 2026 |
| Ride Safe IndiaPurpose · 12 Jan 2026 | Purpose | – | 12 Jan 2026 |
| Splendor+ life-as-a-road filmAd film · 10 Nov 2025 | Ad film | McCann Worldgroup India | 10 Nov 2025 |
| Streets Have a New GOATLaunch · 24 Jul 2025 | Launch | Saatchi & Saatchi India | 24 Jul 2025 |
| VIDA VX2 generational showdownLaunch · 11 Jun 2025 | Launch | Creativeland Asia | 11 Jun 2025 |
| Charging Simple HaiIntegrated campaign · 19 May 2025 | Integrated campaign | – | 19 May 2025 |