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Digital/socialIndia6 Jun 2023

#SkipExcuses

A social campaign urging working professionals to stop making excuses and invest in upskilling; a post using an AI-generated likeness resembling Google CEO Sundar Pichai ('the Sundar we know... left his competition miles peeche') drew public criticism for using his identity without consent, prompting upGrad to add a 'work of fiction' disclaimer.

BrandUpGrad
AgencyNot named
TalentNot named
Channelssocial, digital
SourceMoneycontrol

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