Too Yumm! To Cheer
Barred from selling snacks inside cricket stadiums, Too Yumm printed giant chips with match-day slogans in edible ink for fans to wave and eat during IPL matches in Ahmedabad, Hyderabad and other cities. Built by FCB Kinnect, it was shortlisted at Cannes Lions 2025 in Outdoor.
| Brand | Too Yumm |
|---|---|
| Agency | FCB Kinnect |
| Talent | Not named |
| Channels | on-ground, OOH |
| Source | Exchange4Media |
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More from Too Yumm
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Korean Karare launchLaunch · 13 Apr 2026 | Launch | – | 13 Apr 2026 |
| Party Harder Chips launchLaunch · 23 Aug 2025 | Launch | – | 23 Aug 2025 |