India is Now Bingeing
A 360-degree digital campaign for Tata Play Binge built around a data-driven vox pop hosted by influencer Urmila Wedkar, a Kareena Kapoor Khan collab reel, and a celebrity talk show with Anupama Chopra and Film Companion in which stars such as Manoj Bajpayee and Sonakshi Sinha shared their binge-watching lists.
| Brand | Tata Play |
|---|---|
| Agency | Not named |
| Talent | Kareena Kapoor Khan, Anupama Chopra, Manoj Bajpayee, Sonakshi Sinha |
| Channels | digital, social |
| Source | Tata PlayMediaNews4U |
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