Bachcha Bachcha Janta Hai
Two films for the OTT aggregator in which Saif Ali Khan and Kareena Kapoor Khan ask where a show is streaming and neighbourhood children answer instantly, naming SonyLIV for Maharani and Disney+ Hotstar for Arya, both bundled inside a single Binge subscription.
| Brand | Tata Play |
|---|---|
| Agency | Not named |
| Talent | Saif Ali Khan, Kareena Kapoor Khan |
| Channels | TV, digital |
| Source | MediaNews4U |
More from Tata Play
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Samajhdar Bano, Tata Play LagaoAd film · 14 Oct 2025 | Ad film | Ogilvy | 14 Oct 2025 |
| Coco, the AI-Augmented MascotRebrand · 29 Sep 2025 | Rebrand | Ogilvy | 29 Sep 2025 |
| World Television Day 2024 campaignPurpose · 21 Nov 2024 | Purpose | – | 21 Nov 2024 |
| India is Now BingeingDigital/social · 18 Jul 2023 | Digital/social | – | 18 Jul 2023 |
| Tata Sky to Tata Play rebrand launchRebrand · 29 Jan 2022 | Rebrand | – | 29 Jan 2022 |
| Tata Sky is now Tata Play launch campaignRebrand · 29 Jan 2022 | Rebrand | – | 29 Jan 2022 |
