Credit Premier League (CPL) with Irfan Pathan
Paisabazaar signed cricketer Irfan Pathan to front the latest edition of its Credit Premier League, a gamified contest that rewards users with the highest credit scores nationally and state by state. The film borrows cricket's competitive language to make checking and improving a credit score feel like a sport, and ran across television, digital and social.
| Brand | Paisabazaar |
|---|---|
| Agency | MagicCircle CommunicationsAgency not named on the source |
| Talent | Irfan Pathan |
| Channels | TV, digital, social |
| Source | Adgully |
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