The Last of The Beatles
A fifteen-day content campaign on Wynk Music timed to the release of the last Beatles song, 'Now and Then'. It put up a dedicated band page in the app, curated seventies rock playlists with exclusive HelloTunes, and ran trivia and lyric carousels on social to pull older listeners back into the app.
| Brand | Airtel |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | digital, social |
| Source | Financial Express |
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