Dentsu Creative Isobar reworked the 1980s film song 'Papa Kehte Hain Bada Naam Karega' into a film that asks whether the next generation is equipped for an AI-shaped world, casting the Intel-powered AI PC as the classroom at home. Ran on YouTube, OTT and print, with OOH in metros and education hubs and AI-targeted social and influencer activity.
