Be Different
A brand-proposition campaign asking homeowners to step away from ordinary laminates and pick surfaces that say something about them, carried by a single visual device built on a myth. Ran pan-India across online and offline media.
| Brand | Merino Laminates |
|---|---|
| Agency | Lowe Lintas |
| Talent | Isha Talwar |
| Channels | digital, TV |
| Source | exchange4media |
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