#CondomNahiManforceBolo
A year-long digital push to make people say 'Manforce' instead of 'condom', so the brand name owns the category search. It opened with a film starring creator Dolly Singh and ran on through influencers, user content and product placement.
| Brand | Mankind Pharma (Manforce, Prega News) |
|---|---|
| Agency | Grapes |
| Talent | Dolly Singh |
| Channels | digital, social |
| Source | Financial Express |
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| Anushka Sharma AI campaign for Prega NewsDigital/social · 10 Aug 2023 | Digital/social | – | 10 Aug 2023 |
| Raashii Khanna signing for AcneStarAd film · 25 May 2023 | Ad film | – | 25 May 2023 |
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