Pata Badlo, Life Badlo
A digital-first brand film built on the idea that a change of address changes a life, written and voiced by Javed Akhtar and conceived with agency RK Swamy; it leans on emotional storytelling around migration and reuses a tagline MagicBricks first used in 2019.
| Brand | The Times of India |
|---|---|
| Agency | RK Swamy |
| Talent | Javed Akhtar |
| Channels | digital, social, TV, radio, OOH, cinema |
| Source | afaqs! |
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|---|---|---|---|---|
| Amrutanjan | Har Dard MitayeAd film · 11 Sep 2025 | Ad film | RK Swamy | 11 Sep 2025 |
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