Khel Jaao
A brand campaign arguing that everyday Indian street smarts — negotiating, reading people, backing yourself — are already poker skills, using real-life examples from different walks of life to tell viewers they are equipped to play. The stated aim was to move poker into mainstream youth culture.
| Brand | A23 |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | TV, digital |
| Source | BestMediaInfo |
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