Burn Your Briefs
A landmark early campaign paired with India's first innerwear fashion show, which introduced innerwear as a lifestyle category rather than a purely functional purchase; credited on Page's own history timeline as the moment that reframed the brand.
| Brand | Jockey |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | Not named |
| Source | Page Industries |
More from Jockey
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Take It OutsideLaunch · 29 Nov 2025 | Launch | – | 29 Nov 2025 |
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