Interio by Godrej rebrand
Godrej Interio was renamed Interio by Godrej and repositioned from a furniture maker to an aspirational lifestyle brand for homes and workspaces. The rebrand carries a new logo and a lead colour, Coral, and is being rolled out through a new store format, an expansion to 1,500 stores in three years and a revamped e-commerce site with AR try-ons.
| Brand | Godrej & Boyce (Appliances, Interio, Locks) |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | in-store, digital |
| Source | The Hindu |
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