Let's Reimagine
IdeateLabs' two-phase digital campaign: a first phase on Häfele's century-old legacy and two decades in India, then 22 short ad films urging people to reimagine their homes with Häfele's ranges, run on Facebook, Twitter, Instagram, YouTube, LinkedIn and the brand site. 'Let's Reimagine' became the brand byline.
| Brand | Häfele |
|---|---|
| Agency | IdeateLabs |
| Talent | Not named |
| Channels | digital, social |
| Source | Exchange4media |
More from IdeateLabs
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Nilkamal | #TheGalleryOfUnconditionalComfortDigital/social · 10 Apr 2024 | Digital/social | IdeateLabs | 10 Apr 2024 |
More from Häfele
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Maximising what matters the most: dishwasher film (2026 phase)Ad film · 25 Aug 2026 | Ad film | – | 25 Aug 2026 |
| Maximising what matters the most: Sachin's kitchen seriesDigital/social · 9 Jul 2025 | Digital/social | – | 9 Jul 2025 |