At Kolkata pandals including Dumdum Park Tarun Sangha, Hindustan Park and Jodhpur Park 95 Pally, Eveready replaced male public-announcement voices with Usha Uthup and Ritabhari Chakraborty delivering safety and respect messages, and fielded a 'Siren Squad' of volunteers in campaign T-shirts. Built around the Siren Torch, its 100-decibel personal-safety torch.