Baalon ka Best Friend
A TVC for Godrej Expert Rich Crème hair colour built on the observation that 25-to-35-year-old buyers pick a shade on a close friend's advice, so the brand casts itself as that friend. Made by Lightbox, GCPL's in-house creative studio.
| Brand | Cinthol |
|---|---|
| Agency | Lightbox |
| Talent | Not named |
| Channels | TV |
| Source | Financial Express |
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