Festive 2020 relaunch: Bigboss 'clone' and Missy #SpeedDressing
Two TVCs that launched the new Dollar brand identity after a brand-architecture exercise by LinConsult: Akshay Kumar's clone fails the vest strength test ('Bigboss can't be cloned', tagline Fit Hai Boss), and Chitrangada Singh shows how Missy leggings let a woman get ready in a jiffy. Directed by Shiven Surendranath; run on TV, digital, social, outdoor and print.
| Brand | Dollar Industries |
|---|---|
| Agency | Lowe Lintas |
| Talent | Akshay Kumar, Chitrangada Singh |
| Channels | TV, digital, social, OOH, print |
| Source | MediaNews4U |
More from Lowe Lintas
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Urban Ladder | State of States city-specific campaignRegional · 9 Mar 2026 | Regional | Lowe Lintas | 9 Mar 2026 |
| Titan | Srijonis of New BangaliyanaRegional · 2026 | Regional | Lowe Lintas | 2026 |
| Britannia | One good choice makes the next one easierIntegrated campaign · 11 Dec 2025 | Integrated campaign | Lowe Lintas | 11 Dec 2025 |
| Dollar Industries | Missy ne bana di jodiAd film · 20 Sep 2025 | Ad film | Lowe Lintas | 20 Sep 2025 |
| JSW Paints | Lage Shaandaar, Chale ShaandaarIntegrated campaign · 16 Sep 2025 | Integrated campaign | Lowe Lintas | 16 Sep 2025 |
| Google India | Sab Tick Hai TeamSports · 1 May 2025 | Sports | Lowe Lintas | 1 May 2025 |
| Naukri.com | All's Fair When You Love Your CareerSports · 17 Apr 2025 | Sports | Lowe Lintas | 17 Apr 2025 |
| American Tourister | Naam Hai Kamiliant, Kaam Hai ToughnessAd film · 27 Mar 2025 | Ad film | Lowe Lintas | 27 Mar 2025 |
More from Dollar Industries
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Missy ne bana di jodiAd film · 20 Sep 2025 | Ad film | Lowe Lintas | 20 Sep 2025 |
| For What's NXTAd film · 8 Mar 2025 | Ad film | Lowe Lintas | 8 Mar 2025 |
| Why So Formal?Ad film · 28 Oct 2024 | Ad film | Lowe Lintas | 28 Oct 2024 |
| Mahesh Babu 'geometry teacher' TVC for Dollar BigbossRegional · 16 Jul 2024 | Regional | – | 16 Jul 2024 |
| Welcoming Monsoon Without HesitationAd film · 15 Jun 2024 | Ad film | Lowe Lintas | 15 Jun 2024 |
| Democracy film ahead of the 2024 general electionPurpose · 19 Apr 2024 | Purpose | Lowe Lintas | 19 Apr 2024 |
| Akshay Kumar water-skateboard TVC for Dollar BigbossAd film · 26 Mar 2024 | Ad film | Lowe Lintas | 26 Mar 2024 |