Why So Formal?
Campaign for the Dollar athleisure range that questions the expectation of formal dress at board meetings and weddings and offers hoodies, joggers and polos as the alternative. Directed by Manav Malhotra; conceived by Lowe Lintas; launched on the brand's digital platforms.
| Brand | Dollar Industries |
|---|---|
| Agency | Lowe Lintas |
| Talent | Not named |
| Channels | digital |
| Source | MediaNews4U |
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