Constitution of Joy
A Republic Day campaign around Croma's sale with AR-powered 'Wall of Unity' artworks at stores, malls and metro stations in six cities; scanning a QR code revealed hidden Indian flags carrying discount codes for use in store.
| Brand | Croma |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | in-store, OOH |
| Source | Times of India |
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