Making India Stronger
Nutrela signed Shilpa Shetty as brand ambassador and built a 360-degree campaign around India's protein gap, positioning the soya chunks range as a vegetarian answer, with recipes and content running alongside the advertising.
| Brand | Patanjali Ayurved |
|---|---|
| Agency | Not named |
| Talent | Shilpa Shetty |
| Channels | TV, digital, print, OOH |
| Source | exchange4media |
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