Necessary Evil (rebrand films)
A set of films from Sideways that pushes back on the idea that exam coaching is a necessary evil, recasting Aakash as a support system rather than a rank machine; billed as a rebranding effort. Directed by Abhishek Sinha for Joystick Pictures.
| Brand | Aakash |
|---|---|
| Agency | Sideways |
| Talent | Not named |
| Channels | Not named |
| Source | BestMediaInfo |
More from Sideways
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Borosil | Larah House Shift CampaignAd film · 26 Mar 2026 | Ad film | Sideways | 26 Mar 2026 |
| Navi | HurrypurIntegrated campaign · 12 Nov 2025 | Integrated campaign | Sideways | 12 Nov 2025 |
| Bombay Shaving Company | Be SensiAd film · 8 Jul 2024 | Ad film | Sideways | 8 Jul 2024 |
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More from Aakash
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Kash Nahi AakashIntegrated campaign · 25 Apr 2026 | Integrated campaign | Red Bangle Film Collaborative | 25 Apr 2026 |