Sideways
Named on 5 campaigns for 5 brands on BrandMap.
Clients
Brands this agency is named with, most work first.
| Brand | Campaigns | Latest work |
|---|---|---|
| Borosil | 1 | Larah House Shift Campaign26 Mar 2026 |
| Navi | 1 | Hurrypur12 Nov 2025 |
| Aakash | 1 | Necessary Evil (rebrand films)21 Apr 2025 |
| Bombay Shaving Company | 1 | Be Sensi8 Jul 2024 |
| Rupa Frontline | 1 | Yeh style ka mamla hai (chess film)7 Jun 2022 |
Campaigns
Newest first, with what our re-check found on each source.
Ad film · 26 Mar 2026
A TVC from Sideways about a couple unpacking on moving day, with the Larah dinnerware range as the thing that makes the new house feel like home; run on digital platforms and news channels for young urban families.
Agency: Sideways.
Integrated campaign · 12 Nov 2025
A campaign for Navi UPI built around a fictional town, Hurrypur, where everything moves at turbo speed; three comic films ('Tailor', 'Courtroom', 'Gas Bill') ran on TV, digital and connected TV, extended on-ground by turning a Mumbai cafe into 'Hurrypur Social' for a day, wrapping a Bengaluru Metro train, and running influencer collaborations.
Agency: Sideways.
Rebrand · 21 Apr 2025
A set of films from Sideways that pushes back on the idea that exam coaching is a necessary evil, recasting Aakash as a support system rather than a rank machine; billed as a rebranding effort. Directed by Abhishek Sinha for Joystick Pictures.
Agency: Sideways.
Ad film · 8 Jul 2024
A campaign for the Sensi Smart 3 razor in which founder/CEO Shantanu Deshpande appears as a firefighter leading the 'SENSI Brigade' to rescue a young man from razor burn; ran as a 360-degree push across online and offline channels.
Agency: Sideways. Talent: Shantanu Deshpande.
Ad film · 7 Jun 2022
TVC by Sideways in which Ranveer Singh takes on a chess grandmaster and turns the match into a lesson in staying stylish under pressure; a deliberate move away from the boy-impresses-girl innerwear plot to talk to urban youth.
Agency: Sideways. Talent: Ranveer Singh.
Work at Sideways?
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