Kya Baat Hai Ji
An integrated campaign built for the Uttar Pradesh market starring actor Pankaj Tripathi in relatable daily-life roles, using the phrase 'Kya Baat Hai Ji' as an expression of snack-time satisfaction. Ran across digital, OOH, auto branding, retail signage, radio and cinema alongside a distribution push into local outlets.
| Brand | Bikaji |
|---|---|
| Agency | Not named |
| Talent | Pankaj Tripathi |
| Channels | digital, OOH, radio, cinema, on-ground |
| Source | Campaign India |
More from Bikaji
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Brand identity refreshRebrand · 2026 | Rebrand | – | 2026 |