AI-driven celebrity face-rights ads
Bajaj Finance began licensing digital face rights from Bollywood stars to power AI-generated advertising at scale, an early move by an Indian lender into AI-driven celebrity endorsement.
| Brand | Bajaj Finance |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | digital |
| Source | Fortune India |
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| Campaign | Type | Agency | Date |
|---|---|---|---|
| Loan Utsav 2026Festive · 13 Aug 2026 | Festive | – | 13 Aug 2026 |