#SochaSamjhaRisk
A 360-degree investor-education campaign of four films teaching two tools, the riskometer for judging a fund's risk and the risk profiler for judging your own appetite. The argument was that risk is worth taking once it is understood. Conceptualised by Mirum India.
| Brand | Axis Bank |
|---|---|
| Agency | Mirum India |
| Talent | Not named |
| Channels | digital |
| Source | Financial Express |
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